Reliance’s ‘free’ JioPhone a fatal blow for cheap smartphone makers

JioPhone

Latest News – At first glance, Indian telecoms upstart Jio’s bet on ‘free’ internet-enabled phones to win over poorer customers is a near-fatal blow for low-end handset makers, most already struggling with paper-thin margins on some of the world’s cheapest devices.

But industry executives and analysts say Jio’s crossover feature phone – not quite a smartphone, not quite a no-frills handset – could, in fact, be a boon to the lower end of the market and suppliers that feed it, creating a new in-between category and getting more people online for the first time.

The JioPhone, they say, creates a new phone segment aimed at millions of low-paid Indians, currently caught between basic, calls-and-text devices(Read More)

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