Jio’s new plans with reduced validity gives breather to telecom industry

Jio's new plans with reduced validity gives breather to telecom industry

Latest News – As Reliance Jio’s promotional offer ‘Dhan Dhana Dhan’ ended on July 9, it announced new tariff plans with a reduced validity. This comes as a breather to the telecom industry considering the discounts from the latest entrant earlier.

In the latest move, the validity has been reduced for its Rs 309/509 packages from 84 days to 56 days, while still limiting the internet data usage to 1 GB/day. The Mukesh Ambani-owned firm has also announced two new tariff plans: Rs 349 for 56 days with 20 GB of total data usage and Rs 399 for 84 days with 84 GB of total data usage.

The company’s ‘Dhan Dhana Dhan’ offer was launched on April 11, which ended on July 9 after the 90-day promotional period.

“We consider the move to be directionally positive for Bharti (Airtel) and India telcos sector as Jio is reducing its discounts/raising implied tariffs. We consider this announcement to be largely in-line with market expectations and should help Bharti to get back traffic as discounts are reduced and implied tariffs are raised,” Bank of America Merill Lynch (BoAML) said in  (Read More)

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