Aggressive tariffs, Rs 500 4G feature phone: Jio’s game plan for disruption

Reliance Jio to announce new tariff plans, feature phone on July 21

Latest News – Reliance Jio Infocomm is likely to unveil new tariff plans as well as a Rs 500 feature phone with VoLTE capabilities at the Reliance Industries’ annual general meeting on July 21 as its 84-day Dhan Dhana Dhan offer — announced on April 11 — is ending soon.

Under ‘Dhan Dhana Dhan offer’, the company offered a 3-month long subscription for 4G data, Voice over Long Term Evolution (VoLTE), SMS and a suite of Reliance Jio app on monthly recharge of Rs 309 and above. However, despite various offers and schemes to lure telecom users, Jio’s net additions for 4G are seeing a declining trend, which is why it needs to push out its low-cost feature phones and grow its base.

“Jio is likely to price its 4G feature phone “at a paltry Rs 500 (sub-$8) to lure 2G subscribers to directly switch to 4G”, which implies “Jio subsidising each handset by as much as $10-15 (Rs 650-975)”, Rajiv Sharma, HSBC director and (Read More)

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