After overtaking Apple in China, Oppo eyes US, Europe

Oppo F3 Plus

Latest News – With its army of salespeople and vast network of outlets, a relatively new smartphone maker has exploded in popularity to overtake global giants Apple and Samsung in China’s market – and now it has its eye on the West.

Oppo began life selling DVD players in the in the southern manufacturing hub of Dongguan a little more than a decade ago and only broke into the handset market in 2011.

But with an aggressive marketing strategy and concentration on bricks-and-mortar stores in small and medium- sized cities — rather than relying on online customers — sales have soared.

Last year it had a market share of 16.8 per cent making it the China market leader and while a slip in the first three months of 2017 put it just behind local rival Huawei, according to (Read More)

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