Micromax Yu Yureka Black up for sale on Flipkart; a good deal at Rs 8,999

Micromax Yu Yureka Black Photo: Khalid Anzar

Latest News – The Yu Yureka Black, the latest offering from the stable of home-grown smartphone maker Micromax, went on sale at 12 noon on June 19, exclusively on Flipkart. The smartphone was recently launched by the company after a rather quiet gap of four months. This dual-SIM budget phone is available for Rs 8,999.

Micromax, a market leader in India until it lost a chunk of its market share to new Chinese players like Xiaomi, Oppo, Vivo, Nubia, Huawei, etc, is pinning its hopes on the Yu Yureka Black smartphone to regain its past glory.

But how far will the new smartphone go in reviving Micromax’s fortune? Business Standard took the new Yureka Yu Black for a spin to see if it has that ‘X’ factor to outshine strong (Read More)


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