Amul to challenge Bombay HC order against ads

Amul, Gujarat Cooperative Milk Marketing Federation

Latest News – The cold war between ice-creams and frozen desserts is set to get hotter, with the Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of brand Amul, planning to challenge a Bombay High Court order against its advertisements.

On Friday, the single-judge bench of Justice S J Kathawalla granted a plea by Hindustan Unilever, makers of Kwality Walls ice creams and frozen desserts, for an injunction against rival Amul’s advertisements. The commercials allegedly disparaged Kwality frozen desserts, claiming ice-creams contained milk fat while frozen desserts had vanaspati (vegetable oil).

Although Amul has stopped airing the controversial ads, the GCMMF is, however, not willing to lay down arms yet.

Managing Director R S Sodhi said it was planning to challenge (Read More)

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