In a reprieve to HUL, HC restrains Amul from airing frozen dessert ad

Amul

Latest News – In a reprieve to Hindustan Unilever (HUL), the manufacturer of Kwality Walls ice-cream and frozen desserts, the Bombay High Court on Saturday restrained Amul from airing an icecream commercial.

Justice S J Kathwalla allowed application filed by HUL seeking injunction against the advertisement of Amul which claimed HUL ice-creams were frozen desserts made out of vegetable oil and hence not safe to consume.

“I have considered the content, intent of the commercial, manner and storyline of the commercial and the message sought to be conveyed by the TVC in totality and it has become crystal clear that the same are shown with the sole intention of disparaging the entire category of frozen desserts,” Justice (Read More)

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