Micromax Yu Yureka Black hits the sweet spot, ticks almost all right boxes

Micromax Yu Yureka Black

Latest News – Home-grown smartphone manufacturer Micromax on Thursday launched the Yu Yureka Black, a smartphone coming from the company after a rather silent gap of four months. This dual-SIM budget phone will be available exclusively on Flipkart from midnight on June 6 for Rs 8,999.

Micromax, a market leader in India until it lost a chunk of its market share to new Chinese players like Xiaomi, Oppo, Vivo, Nubia, Huawei, etc, is pinning its hopes on the Yu Yureka Black smartphone to regain its past glory.

But how far will the new smartphone go in reviving Micromax’s fortune? Business Standard took the new Yureka Yu Black for a spin to see if it has that ‘X’ factor to outshine strong rivals. Here is what we found:


The Yu Yureka Black sports an all-black design and will be available in glossy black and matte black variants. The smartphone features a metallic body that does look premium and strong from all sides. On the front, the smartphone sports a 5-inch full-HD screen protected with (Read More)


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