Carmakers Audi, BMW, Ford bring younger CEOs to driving seat

Carmakers bring younger CEOs to driving seat

Latest News  – Global car brands appear to be reposing faith in young leaders as they prepare to grow their presence in India, one of the world’s fastest-growing and the fifth-largest car market.

Three prominent global car brands — Audi, BMW and Ford — saw a change of guard at their India operations this calendar year. In all these cases, the age of incoming chief operating officer (CEO) is significantly lower to the outgoing person.

The youngest in the new lot is Rahil Ansari, 38, who is heading Audi in India since February. Ansari has worked for about 13 years with the German luxury carmaker, most of these in Germany. He has a diverse experience in finance, sales, network development, retail operations and after sales business. He has replaced Joe King, 48, who moved back to Germany after a three-year stint.

“The company made it clear they needed someone of Indian origin and who’s been here, who knows the psyche of Indian buyers, and understands the culture and demand. They also wanted someone young to perfectly reflect Audi, which is a brand for young and dynamic people,” says Ansari, who is German by birth and has spent two years in India (2011-13) looking after the network’s expansion.

A month after Ansari’s appointment, luxury carmaker BMW, announced that Vikram Pawah, 45, will be the president for its India operations. Pawah came from (Read More)

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