Customers will force Airtel, Vodafone, Jio into battle for market share

Telecom, Airtel, Vodafone, Reliance Jio

Latest News – In a letter to the Telecom Regulatory Authority of India recently, Reliance Jio Infocomm accused Bharti Airtel of introducing discriminatory tariff plans in the marketplace and using misleading advertisements to promote its services. To many, it was nothing but round two of a bruising telecom battle that began when Reliance Jio entered the market nine months ago doing much the same that it now accuses competitors of doing: Undercutting rivals and offering freebies to consumers.

While Jio had a free run till March this year notching up over 100 million subscribers in the process, experts say that sanity in terms of pricing and promotions will eventually prevail. But for the moment, the price and discount focused Indian customer is forcing brands into one of (Read More)

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