Latest News – Even as Reliance Jio, the newest player in the telecom market, continues to add subscribers, the pace of additions seems to be slowing doen. In March, the telco added only 5.8 million subscribers, compared with 12.2 million the previous month, according to a UBS report on the Indian telecom sector, based on the monthly data released by the Telecom Regulatory Authority of India (Trai).
However, despite this slowdown, the Mukesh Ambani firm continues to top in the absolute number of subscriber added. It is followed by Bharti Airtel, Idea Cellular, BSNL and Vodafone — in the same order.
Jio’s share of the telecom market increased to 9.3 per cent in March from 8.8 per cent in February.
“March momentum favours incumbents. Jio “Prime” i snot driving a demand pick-up. We are surprised to see lack of acceleration in March, since Jio “Prime” offer was announced in the month. April was the first month of Jio’s paid services and would offer further insight into customer conversion and migration from incumbents to Jio,” UBS said in the report.
Airtel, Idea and Vodafone reported net additions of three million, 2.1 million and 1.8 million, as against 1.2 million, 1.2 million and 0.8 million, respectively, in February — even as all incumbents countered Jio’s prices — the report added.
Other operators, including Reliance Communications, Tata Teleservices and (Read More)