Himalaya eyes to double market share in men’s facewash to 20%

Himalaya treks the millennial route

Latest News – Betting big on the male grooming segment, herbal health and personal care firm Himalaya Drug Company is aiming to double its market share in the men’s facewash category to 20 per cent in the next couple of years.

“We have close to 8-10 per cent market share in men’s facewash. We have grown in the last couple of years from being the number fifth player to number third in the segment. We are targeting to get at least 20 per cent market share in the next 2-3 years,” Himalaya Drug Company Business Head Consumer Products Rajesh Krishnamurthy told PTI.

The overall facewash market in the country is estimated to be about Rs 1,800 crore at present, with men’s facewash accounting for 15-20 per cent of the space.

While the overall facewash (Read More)

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