Thanks to its fan base, data by IDC shows that Xiaomi now has a 14.3 percent market share in the Indian smartphone space and the Redmi Note 4 has even beaten Samsung’s Galaxy J2 as the top shipped smartphone in India.
“Xiaomi’s efforts for operating the Mi.com and frequent short supply of its devices with eTailers were the key reasons for the shift of Indian consumers buying from vendor’s website,” noted IDC
Given than for the first time ever, more than half – 51.4 percent – of smartphone shipments in India are from Chinese companies, it is not surprising that Xiaomi is gearing up to expand its presence in India through offline sales channel — Mi Home.
Recently, Xiaomi unveiled its first ‘Mi Home’ in Bengaluru that will allow consumers to experience and buy all Xiaomi products under one roof. The same experience will soon be available in four more cities, including Delhi and Hyderabad, as it looks to increase its revenues from the offline retail market in India.
“Offline sales are about 10 per cent of our total sales and we expect this to grow to 20-30 per cent in the next few years. Over the next few months, we will expand Mi Homes to Delhi, Chennai, Mumbai and Hyderabad. We want to bring these five (Mi Homes) to scale, ensure they are profitable before we add more,” said Manu Kumar Jain, Vice President, Xiaomi and Managing Director, Xiaomi India at the Xiaomi Redmi 4 launch event in Delhi.
The company intends to set up 100 such Mi Homes in India over the next two years, added Manu Jain.
Jain reveals that the company is looking to expand its presence in India by aiming at 2X growth in 2017. Currently, the company employees 230 people and (Read More)