Ebay: How India’s oldest e-commerce player lost out in the race

Opinion: It's curtains for India's oldest ecommerce player, eBay

Latest News – The $1.4 billion funding of Flipkart, announced today, includes an investment from eBay as well as a merger of eBay India’s business with Flipkart in exchange for equity. This marks an exit of sorts for eBay from India, although eBay.in will continue to function as a part of Flipkart. It also brings the curtain down on a journey that began 13 years ago.

Long before the arrival of Amazon and Alibaba, or even the launch of Flipkart and Snapdeal, it was eBay that made a foray into Indian ecommerce with the acquisition of Bazee for US$50 million in 2004.

Flipkart launched in 2007 and Snapdeal in 2010. Backing from large hedge funds Tiger Global and SoftBank sucked them into a race to grab market share with discounts.
The eBay model, which originally connected buyers and sellers in auctions, got pushed to the periphery with the broader range of categories on Amazon (Read More)

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