Flipkart bets on exclusive smartphone deals, cashbacks to fight competition

The logo of India's largest online marketplace Flipkart is seen on a building in Bengaluru (Photo: Reuters)

Latest News – India’s largest e-commerce firm Flipkart is betting big on exclusive smartphone deals that would help it double sales growth in the smartphone category in the next fiscal.

According to a report in Livemint, Flipkart’s new chief Kalyan Krishnamurthy has been pushing his top executives to score exclusive smartphone deals, which will help the company to maintain its lead in Indian e-commerce market.

In the e-commerce market, Flipkart has been facing fierce competition from Amazon India. After losing its market to Amazon, Flipkart upped the ante and sold record smartphones, which accounted for more than half of Flipkart’s sales. The smartphone category, therefore, became the key to the company’s revival last year as it battled competition from (Read More)

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