Sony Pictures expects 15-20% revenue growth during 2017 IPL season

Sony Pictures expects 15-20% revenue growth during 2017 IPL season

Latest News – With the season 10 of Indian Premier League (IPL) to start on April 5, Sony Pictures Networks India (SPN), the broadcaster of the event, said that it has got the highest number of sponsors this year and it would expect around 15-20 per cent revenue growth from the event compared to past year.

Prasana Krishnan, executive vice-president and business head of Sports Cluster, SPN, said, “IPL has been consistently a growing opportunity. This year it is going to be a 15-20 per cent growth over last year in terms of revenue.”

It has so far got 14 sponsors for the season and the main sponsors are Amazon, Vodafone and Vivo.

The company has priced the standard definition fees of IPL for advertisements at around Rs 6 lakh per 10 seconds and high definition (HD) at around Rs 2 lakh for 10 seconds. The slots have been completely sold out for this season.
In a game, typically, including the strategic (Read More)

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