Latest News – Online fashion firm Jabong expects to clock 40 per cent business growth in 2017-18 on account of expansion in product range, marketing investments and additional features in its mobile application.
“We believe we are not at good levels, but we will invest now this year in creating much higher awareness for ourselves on three growth pillars. This year, in 2017-18, we are expecting 40 per cent growth in business,” Jabong Chief Business Officer Rahul Taneja said.
He said that Jabong will invest in expanding range of products to give consumers more options to buy, make mobile application more engaging and invest in marketing to create more awareness among consumers about the brand.
“Today, we launched YWC Fashion of cricketer Yuvraj Singh. We have recently launched 25 brands including Viraat Kohli’s WROGN, Deepika Padukone’s All About You and many more. Soon we will add 35 more brands including Hrithik Roshan’s HRX,” Taneja said.
The apparel category contributes around 45 per cent to the Jabong business, followed by (Read More)