Myntra adds offline channel for profit, opens Roadster store in Bengaluru

Too early for app-only play, Myntra finds out

Latest News – Myntra on Thursday opened its first Roadster brand store in Bengaluru’s upmarket Indiranagar locality. The store will allow customers who have never shopped for Roadster products online, as well as, existing customers get an experience of the brand offline.

“The purpose of this store is to create a Roadster brand experience,” said Ananth Narayanan, CEO of Myntra. “Of course it will do sales, but more importantly it represents the brand and it gives us the chance to experiment with omnichannel technology which we will apply in many other areas.”

Myntra picked Roadster for its offline debut since it’s not only the largest in-house brand the company has, but also the largest selling clothing brand on its online platform. The brand currently contributes 8 per cent of the overall revenue of Myntra and is on track to hit a run rate of Rs 600 crore in the current financial year.

The company says it has used data and intelligence collected from its app to build the store, and is currently looking at is as a sole offline (Read More)


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